The present positive study verified the relation between the factors of marketing communication such as advertising, public relationships, sales promotion, plus word-of-mouth advertising plus brand recognition, brand name image, and brand name loyalty. Advertising, product sales promotion and personal advertising recently had an effect on brand acknowledgement. Public relations, product sales promotion and personal advertising had a good effect on brand name image. Brand image and brand recognition affected brand loyalty. Investigates differences between the perceptions and responses of demographic and product usage segments to the marketing communications of airlines, and demonstrates several key differences. Regardless of what industry your company is in, your customers are using social media on a daily basis.
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Typically the research is to be able to know activity regarding communication of promoting inside marketize cosmetic merchandise. Marketing communication is usually process of supply information about business and exactly what will end up being offered to the point of market. Typically the communication activities had been conducted by customer with seller plus its the activity supporting in taking decission in marketing discipline with directing swap so as to satisfy together with counting on all attributes to congratulations.